Amazon recently opened the doors on their new products and is looking to blow away the mobile development competition.┬áThey have announced a slew of upgrades, changes, and even a few new devices. For those that didnÔÇÖt know Amazon has been aiming their guns at the giants of the mobile development market and it appears that they didnÔÇÖt bluff.
Amazon is pushing their new devices pretty hard and I would not be surprised to see success. The Kindle 7 inch Fire HD, 8.9 inch Fire HD and Paperwhite are all great devices that are aimed at a specific user and do so very well. The new HD devices are quick, responsive, and with the new dual-stereo speakers, offer a great sound.
7 Inch Fire HD
The 7 inch Kindle Fire HD is not likely to blow the current 7 inchers out of the water, but it does offer a good alternative to what is out there. Amazon upgraded the Fire with some hardware improvements, new software, and left the pricetag the same. The problem with the device is that it only plays nice with Amazon content and services.
8.9 Inch Fire HD
The 8.9 inch Kindle Fire HD is hitting the market hard. The 16GB version is undercutting equivalent devices in the market by at least $100. For example the 8.9 inch Fire HD is $100 less than the iPad 2 (Apples Cheapest Tablet), but is boasting qualities of the newest iPad. There is a $499 device that is 4G LTE-enabled with 32GB that is a full $230 cheaper than the equivalent iPad. Not to mention its data plan is $50 a year for 250mb a month, which is $130 less than the iPads plan.
The Kindle Paperwhite is an exciting addition to the lineup. It is a massive upgrade to the original Kindle model bringing a touch interface, improved battery life, upgraded resolution, built in LED backlight, and a software upgrade. The cost for this device is $119 for the Wi-Fi only model and $179 for the 3G. Like with the original you can pay an additional $20 to get it ad free otherwise you will have ads on your home screen when you are not reading.
The Amazon Silk Browser is getting an update for these new devices that could turn some heads. This mobile browser has a new feature being added called ÔÇ£Trending NowÔÇØ. Silk will now keep track of high traffic to a site and share it in this section. Basically using a process called Dynamic Split Browsing Silk will pre-cache content on sites that you visit frequently so that they load faster than usual.
What I Think
These devices are a big step into the mobile development world for the content king. Being an avid Kindle user I am a fan. I have a first gen kindle and one of the newer models as well and fell in love at first sight. I even use the Kindle app on my smartphone, although this is mainly because I want to use my 300+ books on my Amazon account. At first I was worried about AmazonÔÇÖs lack of experience in the mobile development market; however seeing these devices has given me confidence. They really hit the ground running on this one.
I have been of the belief that Amazon will be a competitor ever since the announcement of their smartphone and new tablets. I am very excited to see how things go for them. They started off with a great release of their devices as well as following their usual methods of undercutting prices.
Amazon announced their new round of Kindle devices recently and looking at what they are bringing to the table, I think we will have some interesting action in the mobile development market very soon. The new devices are impressive as far as hardware goes, but as usual the big selling point is their prices. Amazon likes to undercut costs and these devices are no different. Amazon has game and they are coming in swinging.