Moro Interactive Blog

Why Updating Email Is Difficult | Mobile Application

Why Updating Email Is Difficult | Mobile Application

Email is one of those things that everyone uses even if they donÔÇÖt want to. Our email accounts are tied to just about everything like social media sites, games, mobile applications, and more. There is a large amount of conversation taking place around the internet discussing email and its problems; however no one seems to know how to fix it.

WhatÔÇÖs wrong with it?

One of the largest and most frustrating issues with email is the spam. For every important or desired email we receive, you also get several from users or services that you would rather not get. You get used to seeing new mail received only to find out it is spam. Spam covers 78% of all mail sent. The good news is that there are some good spam filters out there that will take care of most of the issue.

Many emails, even the important ones, are long winded and hard to absorb. Emails used to be online letters more than anything else. In todayÔÇÖs world of mobile applications we use texts, IMs, tweets, and many other short forms of communication. We are growing to value short and to the point messages.

Email clients are terrible. There are many places for improvement like organization, speed, and mobile integration. The fact is that staying organized helps you be more efficient and waste less time. That said, email needs to move to mobile applications. We are starting to carry computers in our pockets and it gives us access to email everywhere we go. The problem is that the email clients are not anywhere near optimized for a mobile screen.

The Opportunity

There are many companies working towards improving the email system, but no one has really achieved success. Instead of replacing email like many have tried and failed to do, companies should look into reworking the ÔÇ£inboxÔÇØ. Smartphones are bringing a lot to the table, yet no one seems to be utilizing them yet. By ┬átaking advantage of the smart phones abilities with a mobile application, the inbox and other aspects of the email client could change email as we see it.

Challenges

Taking advantage of this opportunity is not something that is going to be easy. In order to tackle email at scale you will need to deal with a lot of data while working with outdated protocols that can be tricky to handle. The estimated numbers are for every 100,000 users, there will be hundreds of emails per second. That is a lot of data.

Making money with email is no easy thing. You need to offer a product that is that is notably better than what users can get for free and that can take a lot of time to do. Investors tend to avoid the email arena which makes it hard to get the takeoff you will need.

When it comes to design the product you may face the most difficult challenge yet. You need to create a product that is full enough to motivate people to try it, yet keep the whole thing familiar and intuitive. Trying to change something is no easy task. In order to pull out of the attempt ahead, you will need to keep your adoption barrier as low as possible while offering enough big benefits to create a unique experience.

What I Think

Mixing email with mobile to create a mobile application would be brilliant for the same reason people are using e-readers. We can check and write emails now, but it feels awkward. The current clients are not optimized for our phones and having a new, mobile interactive client would be a step in the right direction. In the end this is a difficult task to take on and the company that succeeds will get massive recognition. It is a risk and the inherent difficulty of the task has deterred many developers from trying,

Email is a system that we have used to years, but now it needs an upgrade. As we move further into the mobile age we begin to notice just how outdated the process is. Fixing things like spam, length, and the out dated clients is a large undertaking that could be extremely taxing. A mobile application would change many things and hopefully we will see one sooner rather than later.


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