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Using StumbleUpon in a Mobile Marketing Strategy

Using StumbleUpon in a Mobile Marketing Strategy

In our world today, a strong Mobile Marketing strategy will use a few social media platforms. The thing to remember when using these social tools in mobile marketing is that you need to be an active and regular participant in the community and not just a bystander. This is important as it builds a following that will overall improve your business. It is good to note that not all sites are the right fit for your business so it helps to know what each social media platform offers to a mobile marketing strategy. StumbleUpon is one of those social media sites that could very well be what you need for your mobile marking campaign.

What is StumbleUpon?

First off, StumbleUpon is a social media bookmarking site that allows users to ÔÇ£stumbleÔÇØ through web pages and ÔÇ£likeÔÇØ the ones that they enjoyed. When user likes a page it is shared with their friends profiles which in turn lets them see the site. When you sign up to StumbleUpon you fill out a survey of interests that will help direct your ÔÇ£stumblingÔÇØ to sites you will find relevant. This can help to target your pages and ultimately share your content to the 30 million users that StumbleUpon boasts.

How to use StumbleUpon

In order for StumbleUpon to work for your mobile marketing campaign you need to be active. To get attention to your submitted pages you need to receive high ratings from other users. Beware just creating a page and spamming promotional content on their site. Their policy leads to banning users who appear to be a spammer. What you need to do is actually use the site as well as post your own content.

If you desire the use of StumbleUpon as a promotional site only, they offer a program called Paid Discovery. Basically StumbleUpon will put your content in front of users that show an interest in your area and when they click on your site you are charged a flat $0.10. There are additional services you can acquire, but they will be more costly and may require that you contact StumbleUpon directly to set them up. Once again beware improper use of this strategy, if your site does not fit the category it is in, you may simply inflate your bounce rate.

Benefits of StumbleUpon

When a user signs up, they highlight areas of interest out a list of categories. If you are correctly placed in a category you should gain a steady stream of visitors and traffic to your page. The fact is the more people looking at your site the greater your chances of selling your product.

Increased PageRank. In order to raise your PageRank you will need backlinks. StumbleUpon creates an environment where gaining and receiving backlinks just happens. As users ÔÇ£stumbleÔÇØ to your site and share with their friends your exposure will lead to a likes, shares, and a higher PageRank.

StumbleUpon is a user base driven platform. This leads to a virtually zero cost word of mouth mobile marketing campaign. As people like and thumbs up your site, it increases the frequency that it will pop up when users ÔÇ£stumbleÔÇØ. The more it appears in front of interested individuals, the more likely you are to meet a potential customer.

Take the negative in stride. Along with the many positive results there is room for some criticism. Users who visit your site and write a review on what they did or didnÔÇÖt like. This can be an irreplaceable tool, but you need to be open to feedback. More often than not the user that is taking the time to comment liked your site, but wants to help make it better or point out where they had trouble.

Tying StumbleUpon in with 3rd party ads and banners can be another form of income. Using something like Adsense which pays when a user clicks it, you can entice traffic and clicks using social media platforms. This is not the best way to make money or the most reliable.

StumbleUpon is a great tool when used properly. You can use this and other social media platforms in your mobile marketing strategies to improve your standing with Google and increase your profits. Once again it is important that you appear active on these sites to gain the maximum benefit. In the case of StumbleUpon, looking like a spammer will get your profile deleted and that can be very counter-productive. So take your time and enjoy all that StumbleUpon has to offer.

 


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