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Benefits of Twitter in a Mobile Marketing Strategy

Benefits of Twitter in a Mobile Marketing Strategy

Social media is a massive part of today’s world. Mobile Marketing strategies focus on a number of sites to increase things such as brand recognition, promote their content, and even as a research tool. Twitter is currently booming with activity and has become an integral part to many mobile marketing campaigns and we are going to tell you why.

Twitter as a Research Tool

Twitter allows you to search for yourself, customers, and competition. This social media site allows you to keep track of what people are saying about you, your products and you industry. You can watch what your competitors are doing and what they are talking to the community about to gain insight. On top of all that, you can use twitter to get ideas that might just help your business out in the future.

Brand Recognition

Twitter offers some serious recognition for your company name and individuals within it if you use it properly. It is important to create a friendly inviting attitude when sharing on Twitter. The goal is to attract people in by building a positive association with you or your company. The benefits of this may not be immediate, but they are well worth it.

Makes it Personal

Twitter allows you to interface directly with potential customers. What your goal is when using social media is to push the word-of-mouth kind of advertising as well as what you post in your tweets. If people like what they see, they share it. What this does is build loyalty and ultimately strong relationships. To do this you need to be friendly and inviting to those that send you messages and even thanking users for following you.

Fast and Free Press Release

If you have news about your company, a product, or an idea, tweeting it quickly puts your news out into the open without costing you a penny. This gives you the opportunity to answer questions users may have on the piece of news directly, once again pushing the personal, face to face relationship.

Stay Active

One of the most important aspects of using social media in a mobile marketing strategy is staying active. You cannot give these tools a 50% commitment and expect a great turnout. You need to be dedicated and put time into it. Tweeting regularly, retweeting interesting articles, and communicating with every is every important to being successful with Twitter.

Things you need to know first

If you are thinking about starting a twitter account for your mobile marketing campaign there are some things that you should know before you do. First off there are 4 symbols you need to know; @, DM, RT, and #.

The first, @, is a symbol to signify that the following message is directed to the named user after the symbol. The reply function adds this automatically, but it is important to understand what it means. An example of this would be “@Morointeractve”.

 DM signifies a Direct Message. You will see it in people’s tweets and such. The DM function acts similarly to an inbox.

RT, or Retweet, is similar to forwarding an email. If you see a tweet you want to share with your followers retweeting it will do that. This function is great for when an individual with a large amount of follows retweets someone will much less of a following giving their tweet more exposure.

Lastly we have the Hashtag (#). This symbol is pretty simple, but will greatly enhance both your experience with twitter and the benefits you gain. Using a hashtag in your tweets allows twitter to categorize your post in the specified category. The hashtage #mobileapp helps categorize your tweet in the mobileapp category for easier searching. You can follow specific hashtags for more information or even just for fun. The hashtag #fiddme that when you are eating something good, you can take a picture of it and tweet it under that hashtag and people who are interested will be able to see it.

I personally find twitter to be an amazing tool for many things. I use to give me ideas when I need inspiration or when I’m just looking for some trending themes. The uses of this platform are massive.

Twitter is a great mobile marketing tool that everyone should use. It is intricate in its simplicity and offers a great opportunity to build relationships, promote content, approach potential clients, and even keep an eye on the competition. Social media as a whole is a very good tool to use, but Twitter stands out. If you are not using it, you are missing out. 


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