Mobile Application Development Solution and Outcome
Defining the proper mobile application development solution and expectations requires superb communication. We've developed a mobile application development discovery process that allows you to communicate your requirements even if you don't speak the mobile lingo. Our discovery process consists of defining the revenue model or business solution, defining the mobile application features and requirements and defining deployment and mobile marketing requirements.
Revenue Model or Business Solution
The first step in defining the mobile application development solution is to identify whether the application is intended for revenue generation or to serve as a business solution for employees or customers. It is also important to consider each revenue model when trying to define the best outcome for your mobile application; often times more than one model can be employed. There are ten mainstream revenue models that are currently practiced with mobile apps as defined below.
- Pay Per Download (a onetime fee to download the application)
- Inter-Application Purchases (purchases that are handled inside of the application for more features or virtual goods)
- Subscriptions (monthly recurring payments)
- Freemium (free download, but pay to upgrade to a premium version)
- Inter-Application Advertising (displays ads inside of the application and is currently the most prominent method)
- Product Placement (revenue paid for displaying a brand inside of an application such as a game)
- Partners & Affiliates (purchase intermediation, a revenue share from enabling third party transactions)
- Per Unit Royalties (for pre-loading applications on devices)
- Distribution Exclusivity Deals (exclusive app distribution from one store)
- Angels or VCs (investors providing capital in return for equity)
Application Features and Requirements
Once the revenue model(s) or business solution have been determined, we can begin to define the specific features of the mobile application. Application features are divided into three separate categories: standard, native and custom.
The majority of features in mobile application development reside in this category. These are inter application functions that are not dependent on any particular device, platform or 3rd party. A good example of this would be a mobile ecommerce application. The application code and server side backend would generally power a common mobile ecommerce application.
Each platform has its own set of native features that mobile application developers can tap into. Most platforms contain a set of common features although they may also have exclusive native features. An example of some native features are the ability to access the phone camera(s), accessing GPS functions, voice commands, messaging features and much more.
These are features that commonly extend an application beyond mobile devices. A good example of this would be an application that controls a physical device such as a Bluetooth printer or even a home sprinkler system.
Deployment and Mobile Marketing Services
The type of revenue model and features associated with an application help to define the specific deployment and mobile marketing requirements. In this part of the discovery process, we define what platforms the application will be compiled for and what combination of mobile marketing techniques will be employed that best enhance the revenue model.
At Moro Interactive we develop for the top four mobile platforms: Android, iOS, Blackberry and Windows Phone. These four platforms encompass nearly 100% of the mobile platform market share. By deploying for each platform, your application will have the broadest market reach.
Native and custom feature decisions also impact the deployment process on each platform. The mobile app has to be compiled to each platform individually and additional customizations are required in order to work seamlessly with native and custom features. Other factors can also impact the decision on deployment requirements. Take for instance a company that has developed a business solution for use internally. They provide only Android based tablets for their employees making the Android platform deployment the only necessary compilation.
Mobile Marketing Roadmap
The majority of mobile applications require a solid mobile marketing roadmap in order to generate revenue. The only real exception would be an application classified as a business solution, although in some cases mobile marketing is still initially prudent. Consider for instance, an application that allows a business to offer support to its customers or supply information; in this case certain marketing methods may be beneficial in order to get the word out to the company's customers.
We offer a broad range of tailor made mobile marketing services. During the discovery process, we analyze each detail of the mobile application development process and determine the best combination of methods to effectivly market the application. Check out the complete list of our marketing services.