What The Industry Looks Like

Mobile App Development Industry and Analytics Information

These are exciting times as the world continues to change and evolve with technology at exponential rates. It's critical for organizations to adapt no matter the size. One thing is for certain, in the world of competition, it isn't the big that eat the small, but the fast that eat the slow. We've done you the pleasure of compiling the essential need to know list of mobile app development industry facts, statistics, projections and more!

App Growth in the Small Business Market

Small businesses are becoming increasing reliant on mobile applications, especially considering the benefits of increased productivity and cost effectiveness. According to a 2011 study conducted by AT&T, 72% of small business indicated that they use mobile apps in their business. 38% of the SMBs surveyed even reported that they could not survive or would have to endeavor major challenges in order to survive without a mobile application.

According to a study performed by the Small Business & Entrepreneurship Council in June, 2011, mobile apps are saving small businesses more than a billion hours annually. Business owners are reporting that they save on average, 5.6 hours of their own time per week. In addition, employees are saving time too, an average of 11.33 hours on a weekly basis.

Mobile Applications Enable Small Businesses to Focus on Sales and Revenues.

In the same study performed by the SBE Council, small business owners reported that they would rather spend more time focusing on sales and revenues, especially if they could save time on other processes that could be streamlined. The study reports that nearly 50 percent off the small businesses surveyed believe that they are able to focus more on sales and revenues due to mobile application development services.

Mobile Application Statistics

Statistical Analysis On Mobile App Development Costs and Reach

Mobile Industry Market Share

Bringing a mobile application to life requires a detailed understanding of the mobile application industry; not just from a mobile app development perspective, but also from a mobile marketing perspective tempered through deep statistical analysis of the facts. Additionally, not every application is created to generate revenue in the traditional sense, many are created to assist business processes which reduce manpower cost through extended productivity.

Understanding each mobile platform's market share is critical when gauging the reach associated with deployment. According to analytics published by comScore, Android is currently the most dominant smart phone platform on the market, with iOS following in second. While these statistics do change with time, it's important to understand how you can reach the broadest target market. This is why most applications are developed for multiple platforms and most often are dual developed for the Android and iOS platforms.

It is however, important to recognize platforms with emerging market share and to follow noteworthy projections regarding the future market share of each platform. Based on ongoing analysis performed quarterly by the IDC, mobile market share will look quite different in 2015. Microsoft will begin to emerge as a major player in the smart phone arena and RIM will rebound from recent losses to slightly increase its market share. Most astonishingly, Apple will have its iOS market share sliced in half. So why is this data important?

Consider the 4% market share of Microsoft in 2012 and that by 2015, their projected share will be 20.9%. That's over a 522% market share increase in just three years. Not only will over one out of every five smart phones run on the Microsoft platform, but early adopters in mobile app development for the platform can generate increased exposure.


Developers and businesses alike will begin to embrace platforms with increasing market share, recognizing the value of the increased exposure. According to JPMorgan, sales of smart phones are expected to reach 657 million by the end of 2012. IMS Research predicts that by 2016, sales of smart phones will top 1 billion. With that many phones, it's important to put the size of a platform's market share into perspective. Let's say, that hypothetically, by 2016 RIM's market share grew to 14%. Based on smart phone sales predictions, that's 140,000,000 people. Although RIM has the smallest market share of the big four, the pure amount of potential reach cannot be ignored.

The Breakdown: How Much Do Mobile Application Development Services Actually Cost?

There are a great many variables that come into play when trying to figure out how much mobile application development services actually cost. Some of the more prominent factors include the development platform, multi-platform development, whether the app will use native features, devices profiles, backend/server integration, fragmentation fixes, third party integrations and who builds the app.

We've scoured the mobile community and were able to compile some detailed analytics based on thousands of different cases. According to reports from Quora users, you can expect to pay between $5,000 and $150,000 for an app. Apps with higher price tags often have the before mentioned prominent factors as part of the application. Other application developers are even reporting similar statistics regarding applications they have developed, such as Twitterific or the Obama app.

Average Mobile App Development CostAfter sifting through over a thousand different reports, we were able to find an average mobile app development price for each major platform. iOS topped the list which is not surprising, however, as you can see, Android is not far behind. Since apps are in high demand on those two platforms, mobile application development services tend to cost more; you can expect to see the cost of Windows Phone development increase in the near future.

The average cost of mobile app development with Moro Interactive is much lower. In the next section, we'll discuss how we are able to deliver premium applications at reasonable prices without sacrificing anything at all.

Enterprise Tablet Adoption and Projections for Mobile Business

Tablets have been redefining the way that users browse the internet, play games, read books, operate business and more. Although tablets run on the same platforms as smart phones, they are larger and have much more visual real estate which provides them with a greater capacity. Tablets are quickly replacing laptops and even desktops as they become more robust. According to Forbes, more than 50% of network devices will ship without a wired port and enterprise tablet adoption will grow by almost 50% in 2012.

Enterprise Tablet GrowthComing Trends For Tablets

  • By 2015 mobile app development projects will outnumber native PC projects by a ratio of 4-to-1
  • The iOS and Android platforms will be adapted to meet enterprise requirements and Windows 8 Tablets will hit the market
  • Corporations will be challenged between choosing “Bring Your Own Device” or corporate-liable devices due to security and cost reasons
  • The introduction of Quadcore to tablets, 4G, Cloud Computing and the continuous adoption of HTML5 will make the tablet even more integrated into the work environment
  • Innovations for tablets to make the laptop obsolete will persist
What The Industry Looks Like
What The Industry Looks Like