If you recall just over a month ago Apple removed the YouTube native mobile application from their newest OS. This would give Google the opportunity to create a unique YouTube mobile application for iOS that would enable many features that were otherwise excluded.
Who Benefited From This More?
While there may have been some motive for Apple, the ultimate winner here is likely Google. With the ability to create their own YouTube mobile application they can finally monetize iPhone users. Prior to the removal, Google and partners were unable to get paid when users watched videos like they can on other mobile devices and the web. This could be big for Google.
There are pros and cons to everything and this move is no different. iOS users will be getting a shiny new app with more content and a better user experience. Not only that, fans of YouTube will be note an improved discovery experience. By swiping your finger to the right, you will be able to view the new YouTube Channel Guide. This highlights subscribed channels so they can see new videos from their favorite sources with ease. Google has also improved the apps ability to share with friends and followers through social networks.
The tradeoff for all of the improvements is that they will now have pre-view ads when they use the app. For some this is a big deal, for others it is an easy tradeoff. For such a fantastic service to be free, a few skippable ads are a pretty easy price to pay.
Apple has been making an effort to distance itself from Google services like Google Maps and YouTube in iOS 6. Apple states that this change is due to the conclusion of a licensing agreement between the two giants, but neither has given a reason as to why it was not renewed. They may benefit from the change and having their own services replace those that Google supplied. However the idea that by making this move hindered their competitor is a fallacy. Google will gain more from this move as Apple hasnÔÇÖt denied the Google made YouTube App.
The Mobile Application
The mobile application is currently only out for the iPhones, iPads are waiting for a tablet friendly version to be released in the near future. The app brings features that were currently not available to iOS. This should be exciting for Apple users that enjoyed YouTube.
What I Think
While there is likely a good reason why Apple removed the Native YouTube mobile application, I canÔÇÖt help but think that they would have been better off keeping it. Despite the dated application itself, it kept Google from monetizing a good portion of the iOS users. I believe that with Google now given free reign with the YouTube Application they will push it to its max and use it to profit.
GoogleÔÇÖs new YouTube mobile application for iOS is going to make themselves as well as iOS users happy. Users will have an updated new application and will not need to use the browser client to utilize their favorite video viewing program. This is very exciting for many all at the small cost of having skippable ads added in like every other app and even the mobile browser.