Strategic Mobile Marketing and Market Deployment Services
Beyond developing and deploying an application, marketing an application is the most important step towards success. Depending on the context and goals of the application, there are many different avenues of mobile marketing within the mobile arena. It is critical to set proper expectations and devise a distinctive roadmap in order to truly deliver remarkable results.
SMS Mobile Marketing
Since the early 2000's, SMS mobile marketing has gained traction as a desirable and effective solution. The average text message is read within four minutes, making SMS mobile marketing highly convertible. More importantly, SMS mobile marketing requires that a user opt-in to the SMS campaign, which in turn, creates an audience that is willing to receive the SMS message.
We deploy a variety of SMS mobile marketing services depending on the specific application and the method of list building. SMS mobile marketing can be directed through a 5 or 6 digit short code, email to SMS or by using a standard long code. Despite the method of distribution, the most important factor in SMS mobile marketing is generating the list of users to market to. Find out how you can leverage the benefits of SMS mobile marketing by speaking to one of our marketing specialists; contact us online or call us directly at 1-866-451-3434.
MMS Mobile Marketing
MMS mobile marketing is a fast growing alternative to SMS mobile marketing, providing more functionality and richer content delivery. MMS messages can contain a timed slide show of images, audio, video and text. As the smart phone market continues to grow, so does the popularity of MMS mobile marketing, increasing with the availability of users with MMS capable devices.
In addition to the ability to deliver media rich messages, MMS can be used as a two way message delivery system. For instance, consider an application that can interpret MMS messages and display the user generated content within many different avenues. A good example of this would be a brand that allows consumers to MMS mobile photos to be displayed on a venue specific LED board as well as delivery to a website and mobile application. Find out more about how this growing technology can benefit you, contact us online or call us directly at 1-866-451-3434.
Once an application has been deployed and has started to garner users, it's important to keep in communication with your customers in order to establish an active user base. Whether you are promoting a new special or have new application features coming soon, inter-application mobile marketing can reach out to your user base using native phone notification features.
We provide a robust suite of management tools for each application we build, including our notification manager. By using this tool as part of your application, you can provide on demand updates to your entire user base within a matter of seconds. This allows you to keep in touch with your user base and develop a loyal following. Learn more about our notification manager by taking our online tour or contact us to find out more.
Mobile Web Marketing
Mobile web marketing is an extremely targeted form of advertising allowing you to appeal directly to users on mobile devices. Whether you are trying to increase application downloads or push your mobile website content, mobile web marketing can deliver excellent results.
By leveraging mobile advertising solutions provided by services such as Google, Yahoo and Bing, you can increase your sales and downloads and connect with more customers. We provide full service ad management solutions through mobile friendly keywords lists and excellent click-to-call ads that will keep traffic flowing. Discuss more with one of our marketing experts by calling us at 1-866-451-3434 or contacting us online.
Mobile QR Code Marketing
Quick Response or QR codes have been growing in popularity as more devices have the capacity to read them. In essence, a QR code is a two-dimensional bar code that can store a wealth of information and quickly be decoded by devices. This gives marketers the ability to implement QR codes into any style of print, allowing users to quickly jump to the intended information.
In marketing, QR codes are often used to link to a mobile optimized landing page that provides additional information for user conversion. Our QR code mobile marketing solutions allow our customers to implement a QR campaign into their print marketing, track online and offline analytics and ultimately lead to a landing page to capture leads, make sales or provide more product information. Discover how you can implement QR code mobile marketing in your print advertising by contacting our marketing team.
Location Based Mobile Marketing
Location based mobile marketing is an excellent in-the-moment marketing tool to capture customers based on their location. By using a phone or tablet's built in GPS, applications can determine a radius of marketing in order to deliver a message to an application user. This is a growing mobile marketing technique with excellent results and many different styles of implementation.
Imagine if you owned a restaurant and we developed a mobile application allowing you to deliver content such as your menu, drink specials or even the ability to reserve a table. Beyond those important features, envision one of your customers driving within a 10-20 mile radius of your restaurant. Maybe they are considering where to eat for the evening, or simply want to quench their thirst. By leveraging location based mobile marketing, you can send them an instant notification within that radius delivering your daily food and drink specials, the possibilities are endless! Find out more about location based mobile marketing by speaking to one of our marketing specialists, call us at 1-866-451-3434 or contact us online.
Search Engine Optimization
In order to find things, people must search, hence the nature of search engines like Google and Bing. SEO or search engine optimization has been around since before mobile devices, yet it is just as critical now as it was then. The process of SEO is to generate organic (non-paid) traffic by optimizing targeted search terms that lead users to your brand.
By utilizing a standard website and mobile website or landing page, search engine optimization is an important process in brand building. There is a certain amount of consumer trust that envelops websites that appear in the top results, not to mention the traffic which leads to increased sales and downloads. Discover more about SEO and how it can benefit you, talk for free to one of our marketing experts or contact us online for more information.
Social Media Marketing
One of the best ways to build your brand is to become social! By using platforms like Facebook, Twitter and Google+, you'll discover true online word of mouth marketing. As you begin to build your loyal active customer base, it's important to get them involved socially. People constantly share what they love and you'll find that social media marketing allows for exponential sharing between friends and family.
We provide social media marketing solutions inside and outside of your mobile application. By utilizing the best combination of optimization and interaction, we can help deliver the spider web effect that will make your application grow. Find out more about how you can leverage social media marketing, give us a call at 1-866-451-3434 or contact us online.