Moro Interactive Blog

Samsung Makes A Move Into Windows RT

For those of you that really love the Samsung hardware but are extremely excited for the new Windows 8 Phone and Surface tablet, prepare to become ecstatic. Samsung has just announced its intent to support the new Windows RT OS and work with Microsoft. For Microsoft this is a huge benefit as they just had a large setback with HP refusing to back the Windows OS at least at the start. The statement is that Samsung has created a handheld computer running Windows RT and are planning to launch in October.

The Samsung Windows RT Tablet 

Since Microsoft’s announced move into the mobile world they have been working to pull in manufacturing partners to push their new OS's and create windows 8 tablets as well as RT tablets. As stated HP, who is the world’s largest computer maker said they would not back Windows RT but would eventually make a Windows 8 slate. This is a bit of a setback for the software giant, but is not the end of their venture into mobile. Samsung it would appear is jumping in with both feet as they already have a functioning device running the OS Windows RT.

What is Windows RT?

The OS Windows RT is a version of Windows 8 that has been optimized for touchscreens, which makes it perfect for use with tablets. One thing to note is that Windows RT runs only Metro Apps which make the tile looking face of windows 8. This sounds like it could be a bad thing as it can run metro apps only, but with  many Metro versions of popular apps already in use for the Windows 7 phone it may not be such a bad thing.

Samsung and Microsoft

Samsung’s devices have been the favored method for Microsoft to display its Windows 7 software and its touch interface.  This is very beneficial to both companies and as soon as there was a question to the success of the Windows 8 and RT devices Samsung stepped up to plate swinging for the fence.

Microsoft VS Apple

If Microsoft’s new OS’s and its devices are to be able to take on Apple then they will need the backing of manufacturers who are ready to create their own devices. Apple has over 50 percent of the market at the moment and will prove to be a tough opponent for the Windows brand. In addition to manufacturers they need mobile application developers to keep on filling out their App Market.

Samsung’s approach

Samsung is going to run their tablet on a Qualcomm Snapdragon processor instead of the usual ARM chips. The statement is that the Qualcomm processors are ready and waiting for the Windows RT devices.

Does this move mean that Samsung is moving away from Android and its devices? It is important to note that the Galaxy Tab was banned by Apple in the US and this is reportedly largely due to its Android OS so it may be safer with Windows RT. Since their current testing method is to create a vast amount of devices of all shapes, sizes, and builds and throwing them to users it is hard to imagine them not building for both.

Mobile Application Development

What might be Microsoft’s biggest challenge is luring mobile application developers away from their heavy workloads with iOS and Android back to Windows. The applications will take quite a bit of work as developers will have to at least recompile the data with the potential for much more work needed. In some cases they will have to redesign entire apps. The setup allows for C++ users to do a recompile and additional testing to get through which is not too bad.

Samsung is taking a leap on this one and could hit the jackpot. In the mobile world you have to constantly adapt and it would appear that is exactly what Samsung is doing. Many are skeptical of the move but the future alone will tell whether it works out or not. This is not the first time a company has attempted to take on Apple nor will it be the last. Apple has a dominating lead on the market but the opportunity to balance it all out is there and waiting for the right people to come along and make the big bucks. Innovation is key in this kind of war as many mobile application developers know. The company that wows the market and its users will be king.

 

 


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