Ads are everywhere and to some determine their survival in the business world. These marketers used different mobile ad strategies to push their mobile ad campaigns without being obstructive. In many cases they offer benefits, deals, and discounts. In Q2 marketers used relevant, location based content to draw people in as well as social media, but that’s not all. There were many very inventive and effective campaigns and we are going to cover a few of them.
Disney will be our first example, last quarter they pushed TV, print, and out of home advertising to showcase their Disney Mobile Magic App. They were encouraged to download the app frequently through their phone number or even through Google Play. While to some this is a bit of a dated method it worked very well for Disney and has proven that they are not to be underestimated when it comes to mobile advertising.
Informative Geolocation Ads
Next we have McDonalds. Last month the fast food tycoon pushed their breakfast food by sponsoring the US Magazine’s Hot Pics segment on the publisher’s mobile site. At the top of the articles and feeds was an ad for Blueberry Banana Nut Oatmeal with a McDonald’s M next to it. By Clicking the ad you were taken to a mobile page where you were given more information on the delicious product and even shown where the nearest McDonald’s was to you using GPS. This was very effective demonstrating the giant’s aptitude with mobile advertising.
Panera Bread did something a little out of the box. They used Youtube videos to promote their products. This is not a common strategy that turned out beneficial to the eatery. They made videos going through the ABC’s demonstrating how they could use food to create art. You can see for example an employee creating an A with avocado or a P carved beautifully in a Pineapple. This was very creative and ultimately worked out for them.
Streaming Radio Commercials
Showtime did something rather inventive as well last Quarter. To promote the fantastic show “Weeds” they partnered up with Pandora Radio. This campaign included expandable, full page, and audio ads that pushed their newest shows as well as their Weeds iPhone App to keep viewers up to date on their favorite show. These ads where shown during short breaks between songs that offered a perfect time for users to click and see what the ad was all about.
A Focus On Social Media
The Department store chain Nordstrom did something a little different. They pushed their social media sites very hard in their recent ad campaign. This allowed consumers to click on their ads that would show what the company was all about as well as look at their Twitter, Facebook, and Flipbook pages. This encouraged a relationship between customers new and old that went beyond just a one-time buy. By tying customers in to these sites they were able to share constant updates on new products and sales.
Mobile Optimised Landing Page
The deli meat giant Boar’s Head tried mobile ads early on but did not find much success as their ads led to unoptimized landing pages that ultimately led consumers to drop off here. A very important lesson that Boar’s Head and others had to learn is that mobile friendly landing pages make all the difference and ultimately, a profit. Users don’t want to pinch and squeeze to see their site and will more often than not choose to leave. This applies all over the mobile internet world.
Blending Mobile With Social Media
Universal Pictures took advantage of this concept and while it pushed heavily with social media, had ads leading to its fantastic landing page. Through either medium you could visit a page that not only showed you all you wanted to know about a movie, watch videos and trailers, and browse the gallery of images from said movie. Mobile and social media really work well together and in the end Universal intertwined the two to great success. This method allowed users to interface with the company in a way that was not available previously and helped greatly with promotions for the movie “Snow White and the Huntsman”.
These are just a few examples of the methods being used out there and if there is anything we can pull out from this wall of text it’s that innovation is the best direction. There is no one strategy that alone worked and ultimately it should give ideas on how to push your own product or site. The two most important things were a Mobile friendly landing page and utilizing social media as well as mobile ads.