Strategic Mobile Marketing and Market Deployment Services
Beyond developing and deploying an application, marketing an application is the most important step towards success. Depending on the context and goals of the application, there are many different avenues of web marketing, mobile marketing within the mobile arena. It is critical to set proper expectations and devise a distinctive roadmap in order to truly deliver remarkable results.
Search Engine Optimization
In order to find things, people must search, hence the nature of search engines like Google and Bing. SEO or search engine optimization has been around since before mobile devices, yet it is just as critical now as it was then. The process of SEO is to generate organic (non-paid) traffic by optimizing targeted search terms that lead users to your brand.
By utilizing a standard website and mobile website or landing page, search engine optimization is an important process in brand building. There is a certain amount of consumer trust that envelops websites that appear in the top results, not to mention the traffic which leads to increased sales and downloads. Discover more about SEO and how it can benefit you, talk for free to one of our marketing experts.
Social Media Marketing
One of the best ways to build your brand is to become social! By using platforms like Facebook, Twitter, and Google+, you'll discover the true online word of mouth marketing. As you begin to build your loyal active customer base, it's important to get them involved socially. People constantly share what they love and you'll find that social media marketing allows for exponential sharing between friends and family.
We provide social media marketing solutions inside and outside of your mobile application. By utilizing the best combination of optimization and interaction, we can help deliver the spider web effect that will make your application grow.
Once an application has been deployed and has started to garner users, it's important to keep in communication with your customers in order to establish an active user base. Whether you are promoting a new special or have new application features coming soon, inter-application mobile marketing can reach out to your user base using native phone notification features.
We provide a robust suite of management tools for each application we build, including our notification manager. By using this tool as part of your application, you can provide on-demand updates to your entire user base within a matter of seconds. This allows you to keep in touch with your user base and develop a loyal following.
Mobile Web Marketing
Mobile web marketing is an extremely targeted form of advertising allowing you to appeal directly to users on mobile devices. Whether you are trying to increase application downloads or push your mobile website content, mobile web marketing can deliver excellent results.
By leveraging mobile advertising solutions provided by services such as Google, Yahoo, and Bing, you can increase your sales and downloads and connect with more customers. We provide full-service ad management solutions through mobile-friendly keywords lists and excellent click-to-call ads that will keep traffic flowing.
Location-Based Mobile Marketing
Location-based mobile marketing is an excellent in-the-moment marketing tool to capture customers based on their location. By using a phone or tablet's built-in GPS, applications can determine a radius of marketing in order to deliver a message to an application user. This is a growing mobile marketing technique with excellent results and many different styles of implementation.
Imagine if you owned a restaurant and we developed a mobile application allowing you to deliver content such as your menu, drink specials or even the ability to reserve a table. Beyond those important features, envision one of your customers driving within a 10-20 mile radius of your restaurant. Maybe they are considering where to eat for the evening, or simply want to quench their thirst. By leveraging location-based mobile marketing, you can send them an instant notification within that radius delivering your daily food and drink specials, the possibilities are endless!