There is a debate in the mobile marketing work on whether a mobile application or mobile site is more beneficial for an industry. This is something expects are not agreeing on and many business owners are looking around for the answer. Mobile marketing is a fast moving industry that is showing no signs of slowing down, but this leaves an issue of staying ahead of the curve. We are going to go over the benefits of both a mobile application and a mobile site and see if we can figure out which fits into your mobile marketing strategy best.
A mobile application is a wonderful way to reach out to your customers and can add a lot of value to your company. You need to make sure that the service you are offering is valuable to your customers since they will be giving up a portion of their limited mobile real estate for your mobile app. It can be a rewards program for when they shop in your store or it can be an in store map with the locations of various products. A mobile application is a hub for the fans of your brand,
Mobile Web Site
Users commonly use mobile sites as a quick search tool. Typically the information a user is looking for is general information like contact information, store hours, or a location. By making these readily available for customers you are doing yourself a huge favor. The content on your mobile site needs to be strait to the point and quick to consume as customers are constantly on the move and typically donÔÇÖt want to spend their time pinching, zooming, or scrolling.
While this may be an issue for some, having both a mobile site and a mobile application is likely your best bet. A mobile site is great for creating your brand and pushing it out among the populace while a mobile application is ideal once you have some brand recognition and adds significant value to that brand. It sounds like a rough ending to the argument, but the truth is that both mobile sites and mobile applications offer benefits to a mobile marketing business strategy. They each cover a needed aspect and when used in concert they enhance the affect each other has.
What I Think
When it comes to the decision between a mobile site and an app, I find myself at a loss. The benefits from both are great and when it comes down to a choice, it really depends on your situation. The bottom line is that with todayÔÇÖs market a mobile presence is necessary. Many users are looking for something specific when they search up a mobile site and the easier it is to find that information the happier that customer will be with your site.
A mobile app is a great thing, but it is by no means an easy task to create on that will see a lot of use. Applications lifespan on the average userÔÇÖs phone is a short one indeed. The Chase Mobile Banking App and the Kindle App are likely the most used downloaded applications on my phone. The difference is that these both fill a need that I have and offer a service that is far reaching. What IÔÇÖm saying is that some businesses or services are perfect for integration into the mobile world through an app while others may have a bit more trouble. It all comes down to the situation and what your demographic is.
Mobile is growing at an alarming rate and everyone that hopes to succeed needs to get on board. A mobile site has become more important that a website and with enough of a following, a mobile application can top both. When I was looking for a new bank I barely had to think twice about signing up with Chase. The biggest selling point these guys had was the mobile application that removed the tedious aspects of banking. This is just an example of a well-timed and executed mobile strategy that has ultimately paid off for the bank.