It is official, Apple will be removing the YouTube native app from its next OS. In what now appears to be a trend, Apple is starting to remove components that on their OS that are offered by Google. This trend started when the mobile development company Apple first removed Google Maps.
Who benefits more?
By Apple removing YouTube it calls up an important question. Does Apple gain the most from this? Or does Google? Mobile Development is seeing some intense competition between these two. Google does not seem very upset by this announcement. In fact they will very likely be able to make more money without an outdated native YouTube app on iOS. With a Google controlled app on the iOS app market they can finally monetize Apple user’s time on YouTube. Apple also stands to gain by not having their competitor’s app native and replacing it with one of their own. That said Apple is at least smart enough to let there be a downloadable app in their app store or else YouTube you become a selling point for Android users.
Next on the list of Google components in the Apple iOS is the web search feature. At the moment Google is the default search engine used by Apple products. To remove Google fully from iOS replacing Chrome with their own search option or even Microsoft’s Bing is the next step. Whether or not that is a good move is up for debate and there is an intense following on both ends of the argument.
There is a theory that Apple intends to use an updated Siri for that goal, however to many this seems unlikely. While the idea is certainly intriguing, there would have to be some very serious improvements and upgrades for Siri to be able to compete with Google. Voice powered search is a very real possibility for the future of search engines and in this case Apple could simply be attempting to get ahead of the game.
A more likely action that Apple will take is to move the default browser to something like Bing. This could be a great move as Bings social interactions with Facebook and Twitter seem rather attractive to users. The big selling point of the Microsoft search engine has been its interconnectivity with Social Media and the whole “Search is Social” idea. If Microsoft and Apple can set aside their differences they could make something spectacular.
What I Think
I myself have an Android handset; however I am not for or against either company. My observation is that the “religious” battle between the two is rather pointless. We should use what is convenient. That said I believe that Apple is making a mistake by removing Google apps and functions.
Giving Google the ability to make their own apps and functions for iOS rather than have Apple control them means they will monetize them. The idea that Apple can negatively impact Google’s income with this move just doesn’t ring correctly. It really seems like Google will ultimately make more money now that they have full control of these applications.
On that note I believe that Bing has some interesting benefits to it that shouldn’t be ignored. Competition is healthy and ensures that we as the consumer get a quality product. Both search providers will have to step up their game and create new and attractive functions to keep users interested. Google currently has no interactions with Facebook or Twitter, which could be an issue. Social media is booming and Google+ is not on par with these two well-known sites. Pushing their own social media site is great, but it may do more damage than good in the end.
In summary, Apple is not so slowly trying to remove the Google applications from iOS. It even looks like Google and Apple may have had a falling out. Both parties will likely benefit from the split, yet Apple will have to work a little harder to get there. In the name of a better user experience and product, the hope is that competition will stay alive and kicking. Mobile Development needs it.