New data is showing some shocking news in the mobile world. The Nokia Lumia, running a Windows Phone OS, beat the iPhone and Samsung Android phones in numbers for the first three months of their release. The Lumia shipped an impressive 6.9 million smartphones in those three months and the pressure is on.
Reports are saying that Nokia shipped its 6.9 million unites between the 4th quarter of 2011 and second quarter of 2012. Apple shipped 3.7 million in its first three months in 2007 and Samsung had just 1.3 million units shipped in 2009. This is great news for the Nokia Lumia, however it may be due to their worldwide distribution footprint.
There is evidence that the mobile phone might be struggling to make sales off the shelves. Nokia recently dropped the price of the Lumia 900 to $49.99 rather than $99.99. Some markets seem to be more open to the phone than others where it is facing the tried and tested iPhones and Android phones.
The United States and China are proving to be the biggest challenge for Nokia and their Lumia phone. Last quarter they are showing a decrease in sales and that Nokia is losing money. They are in need of some pay off from their partnership with Microsoft soon to counteract the losses elsewhere in the company. If Nokia and Microsoft can the US and China it may spell for some serious momentum around the world.
With the New iPhone 5 coming out later this year as well as the new Galaxy SIII from Samsung selling so well, Nokia may be in for a battle. The newest version of the Lumia’s will not be out until the release of the Windows 8 OS which is in October. We shall have to see how this all plays out as the pressure is on.
The Lumia’s growth will slow down in the 3rd quarter of 2012 since those looking for a Windows driven phone will hold out for the newest Windows 8 models which could hurt Nokia. In the end the pressure is on and we will see how Nokia holds out with the release of Windows 8 OS. Maybe the large early momentum will continue to shine through, or perhaps it will stumble.
Mobile App Developers
The good news for the Windows 8 phones is a recent study shows Mobile app developers are interested in the Windows 8 OS. However they still see Apple as the large leader. Android is evolving to a more consumer play market, which opens a gap for the Windows 8 apps to butt in.
Android and Apple have been duking it out for Mobile app developers for a while and Android has tied Apple a few times, but never passed them in mobile app developer demand. Android phones may be top dog, but Apple is still hanging on to their apps. All the while Microsoft is sitting back watching for their opportunity.
What I think
As the big competitors emerge and we start to see the big players taking shape, it leads to an interesting standoff. I believe that the Nokia Lumia’s sales are certainly impressive and may hint towards a very impressive stance in the market. However I don’t believe that this is the factor that will ultimately prove whether it is a success or a failure. The Windows 8 hype is huge, but so are the respective groups of followers for bot Android and Apple. At this point it could be any ones game. It is going to come down the wire and likely will be decided who is going to slip first.
I find that these mobile devices appeal to a specific audience. Apple is aimed towards those that want to have less control over their device and even to those that are not “computer literate”. Apple also appeals greatly to artists of all kinds. The Android OS however is a bit more customizable and offers greater control for those that prefer their PC computers and Windows. One is not really better than the other, however they both offer a specific service. Where the Windows 8 OS fits it? We shall see.
Mobile is an every changing market that is proving more and more difficult to wow consumers. The big dogs have established themselves and both have a following that can be likened to a cult. The position that Microsoft and the Nokia Lumia are looking to occupy might be difficult to push into, but if their initial sales are anything to go off of, there is definitely a market for the OS and the phone. As they move to take the US and China markets we will get to see the outcome of the battle.