As the date for Black Friday nears, consumers all over are deciding where they are going to shop, what they are looking for, and more importantly, how they are going to do this shopping. With the mobile technology trend skyrocketing, it is no shock that mobile applications and devices have become much more than just a channel for sales. In this mobile technology driven culture, people are starting to shop with their mobile devices, browsers, and applications rather than deal with the crowds.
Mobile Only Shopping
If there was ever an indication that mobile technology was taking over, Mobile Thursday is it. The idea being that on Turkey Day as people are sitting on the couch watching football, they can shop with their mobile devices and get outrageous mobile only deals. eBay for example is pushing hard for this to become┬á a regular happening.
Another good example of this is Cyber Monday. This started in 2005 with Shop.org as they tried to persuade people to shop online. Cyber Monday has quickly become one of the largest online shopping days of the year and offers some serious discounts and promotions.
Mobile Takes Over
The most surprising statistic out of studies yet shows that 22% of the collage kids stated they would decline an invitation to Thanksgiving dinner if they could not use their smartphones while there. This seems quite shocking, but the truth is mobile technology is becoming a part of life. Marketers need to start utilizing the awesome tool that is mobile. Online shopping should be a standard feature for stores now and days as many customers do all of their shopping on the fly. Mobile will impact three large components of shopping: peopleÔÇÖs ability to research prices, their ability to complete transactions online, and retailers ability to reach out with information to potential customers.
As mobile technology becomes a mainstay in our everyday lives we gain access to information on the fly. When it comes to shopping, this means that it is easier for customers to research a product before they make a purchase. The fact is that shoppers are becoming more savvy in their purchases. The statistics are showing that as many as 60% of shoppers wonÔÇÖt be going to stores on Black Friday to avoid the crowds, most will be using other means to do their shopping or just go on a different day. Much to the frustration of retailers, more and more consumers are utilizing their smartphones in the stores to make intelligent purchases and save money.
What I Think
Mobile technology is quickly becoming the norm and some are very skeptical about it. The fact is having a small computer in your pocket enables many things in your life. The ability to have any question answered within minutes of thinking of it should not be discouraged. Google has made information easy to find on just about anything you may need. I think that mobile shopping is brilliant, it enables those of us that do not like to wait in lines for hours or fighting that grandmother for the last of a toy to simply avoid the whole scenario. Not to mention in store stock can be limited, when you order online it is likely from a massive warehouse or even a chain of them. Your chances of running out of a product or drastically decreased.