If you think back to the days when you literally surfed the web instead of searching for a specific site, you will notice some similarities with modern day mobile applications. You used to literally go to a website and click links to other sites and that was all you could do. Google was what changed surfing into searching for the Web. They organized the whole internet and made it possible to type in words describing what you were looking for and help you find an answer. Today we are faced with an almost exact situation when it comes to Mobile Applications.
Today we have a mass amount of mobile applications that are very difficult to dig through. The statistics say that 60% of iOS applications have never been downloaded. About 0.1% of iOS mobile applications get 50% of the total downloads. Android is seeing around 30-40% that gets any traction at all. This is a problem.
When you are looking for an app, you have to search for the name. For example, to find the application Angry Birds, you couldnÔÇÖt search ÔÇ£shooting pigsÔÇØ or ÔÇ£throwing birdsÔÇØ and find the app. Similarly I couldnÔÇÖt enter ÔÇ£puzzle gamesÔÇØ or ÔÇ£musicÔÇØ and find related mobile applications. I would have to search ÔÇ£Angry BirdsÔÇØ, ÔÇ£JewelsÔÇØ, or ÔÇ£PandoraÔÇØ to find these apps. This doesnÔÇÖt quite mesh with how we are searching for what we are looking for in todayÔÇÖs world.
An Application called Chomp has tackled this problem pretty recently by filling the void in the market. Chomp and its founding company, XYOLogic, have created what they are calling an App Search Engine. Chomp started on iOS and started to make its name before heading over to Android for a short lived session. Apple bought up the App Search Engine and the Android mobile applications were removed from the market.
What Chomp Does
Chomp separates mobile applications into specific categories to enable users to better find what they are looking for. Right now the XYO directory has 700+ categories with 100 of those being for games alone. Category titles such as ÔÇ£Workout AssistantsÔÇØ or ÔÇ£Stress ReliefÔÇØ you can see that they are pretty specific. The app is focused on search rather than being a store so it doesnÔÇÖt compete with the sources of its data.
Our future is likely to hold a world of mobile intelligence. Everything will be app driven and interconnected like cars, televisions, heating systems, and even showers. By preparing this system, they can ensure that users are not overwhelmed by the flood of information. XYO believes that by solving the app problem that the rest of the issues will fall in line.
What I Think
This is a brilliant idea that could see some huge success. There are even features of Chomp being found in the new iOS App Store mobile application. The idea of creating a system to ease our search for mobile applications would be wonderful. I know I am not the only one who has trouble finding just the right app. I even find myself going to Google in an effort to find something matching the description I need.
I like what Chomp is looking to do, but what worries me is that a very large amount of applications are useless or even an amateur attempt. Just like the Web, app stores are full of junk and things that are not good period. With the emergence of technology that lets anyone create and app, we see a lot more of the junk. By changing Search and claiming that ÔÇ£Search, as a concept, is obsoleteÔÇØ, XYO is removing a crucial component to search that many forget. Google created an environment where you could find the highest quality content best related to your search entry. It prevents all of the junk from reaching your screen. Moving away from the conventional search methods may be effective in some ways, but I fear we will see all of the junk start to pile up and maybe even hinder the overall use of the App Search Engine.
XYOLogic created the mobile application known as Chomp that aims to solve a problem with todayÔÇÖs Mobile Applications and App Stores. It is often hard to find a specific app because of the need to know the brand name. When you are looking for a calorie counter, unless the business or app name is calorie counter, you may not find it. By creating more in-depth categories Chomp will be able to help users find what they are looking for.