Amazon has always been on the radar in the tech world, but they tend to keep a low profile. Amazon has recently announced its move into the mobile development community with its 3 new Kindle devices. There are even rumors of a push further into mobile development with an Amazon smartphone (recent announcement from CEO Jeff Bezos says not this year). Amazon has accomplished some miraculous feats over the last 2 decades that have been taken for granted. Yet they have risen to their namesake as a fierce and dexterous warrior by covering many fronts and are not just holding their ground.
Amazon started as a place to buy books and shortly after, other media as well. The next step was to offer their marketplace services to online retailers and individuals kind of like Ebay. As Amazon shift towards being an online retail store they started to excel at locating warehouses to optimize logistics, testing new delivery models, and harnessing web data for optimizing prices. Amazon has stuck to its roots despite branching out into cloud computing, digital media, and even moving into mobile development with tablets. This is a massive and diverse amount of business lines to commit to; however they are plodding along pushing its way towards an extremely bright future.
Here and Now
In todayÔÇÖs world Amazon has become a go to place to find, buy or sell physical goods. It has started to challenge offline retail stores throughout the country as it grows in power and could even begin to challenge larger chains such as Staples.
Amazon didnÔÇÖt stop at physical goods. AmazonÔÇÖs addition of digital goods to its catalogs was well done and that is putting it mildly. They have the groundwork laid for a digital platform that creates an opportunity for content-creators to publish, distribute and receive payments for their work. Amazon even has created its own publishing arm that is looking to lead its entry into the gaming market. The company has even tried its hand at answering questions with Askville.
The world of written and graphic content heralds Amazon as a well-known and loved distributor. The Kindle e-reader and Kindle smartphone app have made and maintained AmazonÔÇÖs presence within the market. With new additions to the device list and the push into the mobile market, this field has begun to boom once again.
When it comes to mobile devices, Amazon is looking to change their game from just being an application on smartphones and make the full move into the world of mobile development. With the addition of 3 new KindleÔÇÖs to their lineup they are showing their seriousness in the matter. Amazon isnÔÇÖt trying to be the new Apple despite what many believe. They have made their own way to enter into the hardware market and did so while staying true to their identity. They recently changed the default search engine to Microsoft’s Bing instead of Google. This seems like a big deal, but Amazon insists users can elect what ever Search Engine they desire. For better or worse, Amazon is making waves.
A rumor has been going around that Amazon is looking to acquire Roku, which would be indicative of a strong play to get content directly to our televisions. Amazon is creating its own interconnected ecosystem within the mobile technology market.
What I Think
Amazon is a company that I have been a big fan of for a long time. I owned a first edition kindle and fell in love immediately. My bias aside, I believe that Amazon is just getting started, despite their 20 year existence. The first Kindle Fire was a hit among a specific audience just as the regular Kindle was. The 3 new devices that are coming out definitely play to that audience, but have been made appealing to those beyond the book lovers. Many technology companies have boomed, but faded quickly. Amazon is taking a corporate, low-profile approach that projects stability and long term staying power. They are not looking to make a quick buck, Amazon is digging itself in and letting the world know that they are going to do things right and for a long, long time. Their Doctrine stating “Above all else, align with customers. Win when they win. Win only when they win.” really inspires. At the Amazon conference they said “We want to make money when people┬áuse our devices, not when they┬ábuy our devices.” This is a stance that coincides very well with their actions thus far, but it also just rings right. Could be biased here, but i just like that.
Amazon is that one brand that is capable of filling a demand and close the loop on both the transaction and the delivery. Bezos and the rest of the company have set up an environment where they own the end-to-end process of finding, buying, and selling many commodities and it has set them with the potential to grow even bigger. They do have some serious competition in Apple, Google, Microsoft and even Facebook. This will not be an easy task for Amazon, but the pattern of their history is showing that they will be up to the challenge and continue to plod along towards their bright future.