One of the key components to success in business is advertising. This used to be done using radio ad, TV ads, billboards, and the like, but today’s world is a bit different. The statistic is that 80% of people have a mobile phone and 45% of those people use smartphones and this percentage is growing quickly. Mobile Marketing is gaining the attention and respect of many large businesses and has even been brought in more profit than other methods. I am going to talk about the 8 best mobile marketing strategies and why you should use them.
SMS Mobile Marketing
SMS, or text messaging, has gained extreme traction since the early 2000’s and today it is uncommon for someone not to text. The average text is read within four minutes of receiving it making this an ideal setting for ads. The way it works is a user will opt-in to the campaign, which creates an audience for the ads. There are a few methods within the SMS Mobile Marketing strategy that can vary based on need. You can use a 5-6 digit short code, emails, or a standard long code to get people on your list and all are great options, they just depend on what you need.
MMS Mobile Marketing
MMS mobile marketing is a growing alternative to the SMS marketing strategy. It provides more functionality and a richer content delivery. A MMS message can contain a timed slide show of images, audio, text and video. This particular strategy if focused on the smartphone end of the mobile market and as the number of smart phone users increases, so will the usefulness of this strategy. Not only can these messages be used with mobile devices, users are able to be send photos through MMS to be displayed on LED Ad boards and even delivering information to a website or application.
This marketing strategy is mainly aimed at app users. Once an application has been launched and you gather users, you can use designated space to promote new specials or applications. It is important to communicate with your users. This method uses a notification manager to send a native phone notification to the users phone to alert them to your update. Building a loyal following is important.
Mobile Web Marketing
This is a targeted strategy that uses services provided by Google, Yahoo, or Bing to increase your traffic, downloads, and user relations. This particular method is mainly paying to have your ads up in designated places. You can do this directly with the provider or bypass the hassle and hire someone like MoroInteractive to do it for you. This method can increase your sales, downloads, visits, and most importantly customers.
Mobile QR Code Marketing
A QR or Quick Response code is a two dimensional bar code that can contain a vast amount of information that can be obtained by devices with the ability to read them. Mobile phones are a device that is able to use this form of ad so it naturally works will in that arena. These can be used to enhance a product or an ad, allowing the code to send you to a landing page with additional information on you and your product.
Location Based Mobile Marketing
A location based strategy is a great tool that for getting ads to users in a certain area. Phones and tablets have built in GPS that will pick up the users location allowing specified ads to deliver messages to the user offering specials, deals, or even reserve a table in a restaurant. This is a great way to grab local customers or even people just passing through that may be looking for something specific.
Search Engine Optimization
Search Engines are a very large part of people’s lives right now. SEO or search engine optimization was around long before mobile devices, but it is just as important now as it was then. This process allows you to build up your organic (non-paid) rank in search engines and thus increasing your sites traffic. This process is great for both standard and mobile websites and is a crucial aspect of brand building. Users tend to prefer organic results more than ads put there by the search provider so this option is a good choice.
Social Media Marketing
One of the best ways to create and maintain a following for your brand is using Social Media. Platforms like Facebook, Twitter, and Google+ offer a great amount of word of mouth advertising and more importantly, gets you involved socially. This option is great and in truth is needed for just about anyone. Most search engines like an active Social Media page as building a large fan base. Social media can even help mobile applications get the ball rolling, one of the great things about social media is that it is free and everyone uses it. You can connect accounts to your website or app and create a circle of connectivity between product, site, and accounts.
These strategies are tried and proven to work, but in the end the best results come from a mixture rather than any one method. For example, SEO and Social Media go hand in hand to create a spider web like effect that will help your applications and products grow. They have been used by the big and the small to achieve success and ultimately it tends to turn a profit. Mobile technology and mobile application development are becoming a dominating force and moving it to capitalize on this trend will only help you.
These 8 mobile marketing strategies are ideal for the current consumer who, let’s face it, is likely using a mobile device. In an environment where mobile is taking over, he who is prepared will come out on top. These mobile strategies are perfect for those that are looking to be prepared and ultimately want to succeed in the emerging environment. To learn more about these strategies contact MoroInteractive online or call directly at 1-866-451-3434.